SpringSters - Usercentric Bunch

About a year and half back when we first started MangoSpring we had this vision of making the web a more connected experience. We spoke extensively of web being a lonely experience and “connected everywhere” as our driving mission. We had this exciting contest in the office where teams came up with the best use case for ‘connected every where’ paradigm (winning team members got IPods). MangoSpring SiteGroups and our internal vision of ‘advancing the web one conversation at a time‘ was born out of these discussions and aspirations.

A few days back I came across this interesting article on ReadWriteWeb about the real time web deserving a place in the “next big thing” column. To quote from the article “a real time web can offer social connectedness, interface responsiveness and a smooth user experience that stands head and shoulders above the call-and-response web of the past.”

Wow! that is exactly what we have been after and I was glad to see the good folks at ReadWriteWeb talk about it. Needless to say, we see an immense potential in creating an instant community around a website/service and making the web browsing experience real time.

So how is MangoSpring advancing real time web?. Well like I said our vision is to advance it ‘one conversation at a time’. MangoSpring SiteGroups enables any website in the world big or small, any blog, any web page for that matter to add real time interactivity and conversations around it in a matter of few minutes. The premise is simple:

• Show the people who are on the same site as you are (not necessarily the same page) in real time
• Allow them to talk to each other as a collective group
• Allow them to talk to each other in 1-1 setting
• Allow them to easily carry these conversations with them as they move away from the site by offering rich desktop and mobile access to this micro-community

We are very close to launching SiteGroups and hope that you will be as excited about the possibilities SiteGroup opens up as we are.