SpringSters - Blogging Bunch

TEAR DOWN THE WALL! HELP WEBSITE VISITORS DISCOVER EACH OTHER
MangoSpring SiteGroups® creates an interest based IM community for your website - instantly.

Seattle, WA. - October 1, 2008 –Visiting a website has been a lonely experience. Although there are hundreds of thousands of people visiting a given website at any point of time, visitors are unaware of each other. There is a virtual wall that exists between the website visitors, preventing them from knowing who else is on the same website. If visitors could see and talk to others who are doing the same things on a website as they are, significant possibilities of communication and interaction can open up. It can lead to building of ‘interest networks’, and in turn create extremely sticky and loyal users for a website. As for the website visitors themselves, they can build their social networks within the context of the services they use as opposed to having to visit destination social networks for the sake of social networking.

Seattle based startup MangoSpring (MangoSpring.com) has now made it possible for websites to unlock the value that a real time messaging community based around their content can bring. Websites can now deploy MangoSpring’s product, SiteGroups that enables visitors on a website to view others who are online with them on a website, and communicate in a group or via private conversations. SiteGroups also comes as mobile and desktop clients, so the website visitors can stay connected to their favorite communities from anywhere, creating further loyalty.

“Users today want their online experience to be more social. Success of social networks and communities like Facebook, Myspace, and Flickr support the trend” said Anup Kejriwal, founder and CEO of MangoSpring. “SiteGroups adds a face to every website visitor and humanizes their web experience by bringing real-world-like interactivity around a website and its content. The last time social networking around presence was tried, it led to creating powerful, but siloed IM communities like AIM, MSN and Yahoo. SiteGroups brings the same power and user loyalty to all websites around the world by connecting and engaging their visitors. In essence, SiteGroups brings the power of social networking to every website owner and creates new business opportunities for them”.

SiteGroups comes in three different flavors – Business, Standard and Community. SiteGroups community edition is available through a simple do-it-yourself interface that allows instant creation and installation of the community without a need for any programming knowledge. Community edition is available for free and is supported by ads. SiteGroups will share a percentage of ad revenues with website owners, offering them innovative ways to better monetize their users.

The Business and Standard editions are tailored for larger websites that attract significant traffic and need deeper integration and customization. SiteGroups Business and Standard editions can be fully customized to meet unique business needs of larger websites. In addition to monitoring and moderation capabilities, website owners have access to a feature-packed administrative console giving them easy access to numerous configuration, metrics and community management tools.

About MangoSpring
Founded in 2007, MangoSpring offers group-centric communication technology that enables instant, intelligent, focused, one-to-one or multi-party discussions over web, desktop and mobile. These conversations securely connect website visitors, employees, partners or customers with the right people and persist as long as it makes sense.

MangoSpring Group software is targeted towards companies in a variety of industries, including social networking, technology, media, content, interest communities & groups, eCommerce and financial services. MangoSpring’s worldwide headquarters are in Seattle, Washington and EMEA headquarters in Pune, India. For more information, visit the MangoSpring website at MangoSpring.com.

For more information about MangoSpring SiteGroups, please contact:

Anuj Khurana
Director, Product Marketing
Tel: (425) 274-9950, anujk@mangospring.com